Viking:  Back to the Future of Owned Distribution:  Sues, Young & Brown

Viking: Back to the Future of Owned Distribution: Sues, Young & Brown

Viking’s new ownership has decided to get back into the distribution biz one more time, 9 years after it had unknotted itself from its last attempt.  (see Feb 2005:  Click ).

Now Viking / Middleby is buying Viking’s long time Southern California distributor Sues, Young and Brown.

How does this differ from their first go at it?  This is an existing distributor, with an existing team, and existing sales.



GREENWOOD, Miss. (April 3, 2013) – Viking Range, LLC, the originator of commercial-type appliances
for the home, announces the acquisition of longtime distribution partner Sues, Young & Brown, Inc.
(“SYB”). The Baldwin Park, CA-based company has been the exclusive distributor for Viking in Southern
California since the first Viking range was introduced in 1987.

The current SYB management team will remain in place to support a strong network of Southern
California retail appliance dealers and will continue to perform marketing, warehousing and service
support for Viking.

“The addition of SYB to the Viking team strengthens an already rock-solid relationship between our two
companies and ensures continued success moving forward in one of the most vital markets to our
business,” said Brian Waldrop, Viking Executive Vice President and CFO.  “Our history together dates
back to the very inception of our company, and SYB has always been an invaluable asset to Viking and
our esteemed dealer base.”

No further details regarding the transaction are available at this time.

SYB, Inc. has been in business since 1944, representing the best in home appliances and electronics.
The SYB Viking Product Center showcases the entire array of Viking products in various designer
vignettes, allowing consumers to envision their homes designed with a Viking kitchen.  Skilled product
specialists assist visitors by reviewing product features and benefits and answering any questions that
may arise.
Viking Range, LLC originated ultra-premium commercial-type appliances for the home, creating a whole
new category of home appliances.  Committed to innovative product design, unrivaled performance and
peerless quality, Viking is headquartered in Greenwood, Mississippi, and is a subsidiary of The Middleby
Corporation, a long-time leader in commercial kitchen technology.  Viking appliances are recognized
globally as the foremost brand in the high-end appliance industry and are sold through a network of
premium appliance distributors and dealers worldwide.

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