Uline lost its independence in 2006, so if anything the absorption of the undercounter fridge maker by the owner of Viking, Jade, Dynasty, and Turbochef shouldn’t mean much. More likely it’s the distributors who will get it here. Does ULine already supply Viking’s under-counter equipment? Milwaukee Journal
Not really an update, but a question about this acquisition, and whether its more of a quagmire, than we first surmised. ULine left Hadco Distribution (aka Viking East) on July 1, 2014 to join ALMO. ULine main competitor, Marvel then joined Viking East on September 16, 2014. (Texas, Oklahoma, Arkansas, Louisiana, Mississippi, Tennessee, Alabama, Georgia and Florida).
Marvel then expanded Potter Distribution’s territory from in the midwest.
(Anyone know who lost ground for these two changes?)
Now ULine is owned by the parent of Viking East, Middleby. Where does that leave ALMO? What in God’s green acre was ULine thinking when they signed an agreement with ALMO moments before selling to Middleby? And then of course there’s Marvel, which is, more than anyone else here, going to be screwed till the cows come home.
ALMO has been in the business for 10 minutes.
ULine has lots of options.
Marvel, Marvel, Marvel. They are going to get spanked silly. Either ULine will come back to Viking East or Viking brand will source its small fridges from ULine.
Can anyone tell us how Marvel isn’t dead man walking?