Walmart to roll out General Electric major appliances on the Walmart.com website and evidently on the floor of many Walmart store locations sources at Walmart say. Walmart does not yet carry any brand of major appliances.
Unconfirmed reports suggest that the roll out starts April in 150 Texas stores, expanding in waves thereafter. Coincidentally (or not), Texas is the closest territory to GE’s largest off-shore production source, MABE, which is based in Mexico. Hopefully we will be able to confirm the roll out plan soon.
Though GE is available nationally through Home Depot, Lowes and Sears, the addition of Walmart is different, and could be an existential threat to dealers serving the mass market. One might also expect downward price pressures on the economy lines of Whirlpool and Frigidaire. Having wiped out America’s mainstreet downtowns, leaving only the post office and the appliance dealer as the last downtown store fronts doing business, Walmart takes aim at appliances.
GE already manages all of Home Depot’s appliance fulfillment no matter the brand, and we expect that GE is leveraging this built-in competitive advantage to serve Walmart in like-fashion.
There are 2843 Walmart Super Centers, and 750 Walmart Discount stores in the Unites States