Fisher Paykel is planning full spectrum product launches in the lost continents of Australia and New Zealand as well as North America, China and India, so says F&P CEO Stuart Broadhurst. There seemed to be some indication in press reports that F&P will as well leverage the DCS brand across all markets.
While much of the real technology development for luxury appliance makers is done at the supplier level. (It’s why most of them look alike.) F&P corporate overlords have evidently decided to make significant investments into the company, funding an increase of over 100 R&D positions in Auckland and Dunedin.
Fisher Paykel has always differentiated itself by investing in its own technology. The dish drawer, the freezer drawer, the gas burners that rose from a flush glass top, the dryer that managed lint, the super efficient top loading washer.
Question: Does F&P have the kind of sales foot print which will support 100 R&D positions?