Poor BSH

[littlecity]

If poor sales were not bad enough for this company if they built it right the first time they wouldn’t have to add to the recall of the Thermador built-in wall ovens, this is what happens when you try to save a buck.

[bigcity]

If Poor Sales not Enough for B/S/H/, the projections on the vision Laundry for 2010 have been cut in half. The New Fridge launching was passed on by Lowe’s and Sears, and the remaining fridges on the Floor will be pulled do to Lack of Sales. How is the Third party sales team working out for you ??J? WIll LG go for the Jugular? This is just a few examples of not understanding the American Consumer.

[Bermuda Bob]

This motto from the Marines is oh so appropriate in our Industry these days and only those manufacturers who understand the increasingly changing client posture will survive this most unfortunate period !!!

I am of the opinion that appliances are only replaced when they have to … customers no longer will replace an appliance which is working perfectly well just to be part of the conspicuous consumption of yesterday !!!

BSH, F/P, & Electrolux obviously are having difficulty absorbing this concept !!!

[bigcity]

Is B/S/H Leaving National Accounts? A recent Visit to the Local Lowe’s Associates informed me they were getting rid of Bosch. They Said the Lack of Vendor Support, underperforming Fridge, Cooking, and Laundry has led them in a different direction. Could this be the Opening for LG? This account was doing 60% percent of B/S/H Business. This is what happens if you cant understand the American Consumer and send Lambs into a Lions Den.

[littlecity]

I was in one today and they say that they are getting zero request for the new laundry even with a promotion of $200 and have sold two dishwashers and zero cooking since there old rep was there.

[oldschool]

I can not think of a just-dessert for BSH more orgasmic than the scenario you just described. Although I suspect it’s little more than wishful thinking, I admit LG does make a superior product to Bosch and that LG provides better margins for retailers… never-the-less, LG going into Lowe’s has been a rumor floating around for years now. I can not deny either, however, that with sales (and margins) tanking for most retailers including Lowe’s, now is the time when drastic changes like this tend to happen. Let’s keep our fingers crossed!!!

[Bermuda Bob]

Out of curiosity, the brand conspicuously missing from just about all discussions regarding Big Box stores, and Lowe’s in particular, is SAMSUNG … where do you see them in the mix of things ???

[littlecity]

Bob,

I believe Samsung is above all at big box store. I personally like the product they have some kinks but otherwise its good for me. I just purchased a Samsung french door from Lowes was looking at the Linea by Bosch I asked associate about french door and was told Bosch does not make one so they lost out on that. I then asked about cooking by Bosch and was told I’m sorry Bosch will not put it on display for us so my package is Samsung by default but I am happy with it and so is the Mrs’s.

[Bermuda Bob]

Thanks, City … I’ve liked that Samsung "Quattro" since it first was introduced … and their electronics are head-and-shoulders better received than LG …

Unfortunately, I know some dealers handle LG 1st and Samsung 2nd, but I’ve chalked that up to when they were introduced. but by now Samsung should have been able to makes strides with Appliances, as they have with electronics …

From your experience, it pretty much confirms that Bosch is truly out of touch with ANY portion of ANY demographics …

[bigcity]

Samsung is in majority of Big Box stores Sears, Lowe’s. The Trio and Quatro Fridge is Lowe’s top go to unit. They have offered great spiffs to the associates and the product looks great. The dish has started off very slow but I would imagine it will gain shares do to great brand Marketing and the total number of fridge units they sell. The Trio Fridge has been a fad for years, and Bosch with its ego still cant get one to market.

[Bermuda Bob]

Hi Big City … I always got a kick outta that song "There’s a tear in my beer ’cause I’m crying over you !!!" I was not aware the Big Box stores got spiffs … I know H/D & Expo don’t … or @ least that’s what they told me !!!

[bigcity]

Bob, Only Lowe’s has a spiff system, Depending on the Vendor/Margin spiffs are rewarded. Best Buy-Hourly, Sears Commission=3 to 4 Percent no base pay. Lowe’s has the best system. Most associates are banking and if they are smart and have any brain in the head, Highest paid associate in store beside store Manager. Bosch has always had the lowest spiffs of any competitor the amo was are product is so great we dont have to reward the sales associate, or maybee it was sales people dont care about Spiffs. The spiffs can range any where to 7$ to 100.00. For example Front Load Laundry 50/50. All spiffs are printed on Lower Left corner of Sign. Doesnt take a genious to figure out $8 for A or 25$ B what would you Sell? in there case I guess it does. I Was a bench warmer through a season of basketball and my girlfriend sang me that song. (Will Never Forget It)

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