Perlick, said to be on a run of sales success and growth, has rewarded its VP of Sales and Marketing, Jeff Wimberly by firing him. Newish President Paul Peot said in his release to Perlick’s distributors explaining the move:
To: Perlick Distributors
From: Paul Peot, President
Re: Residential Growth and Sales Management
Perlick continues to evaluate its business to ensure that the focus and priorities are in line with its strategic vision. Perlick’s vision for its residential product offering is to be a market leader in innovation, and consumer reach. As a result of this evaluation, Perlick has decided to restructure its residential sales structure to best suit that strategic direction. As an outcome of that restructuring, we are informing you that Jeff Wimberly is no longer with the Perlick Corporation.
Tim Ebner, VP of Marketing and Business Development will be assuming full responsibility for Perlick’s residential business. This is being done to leverage Tim’s business development skills and experience to accelerate growth of our Perlick business. This change will also better align our international expansion activities with our North American initiatives with the goal of sharing best practices/product features across markets. As a result of this reorganization, regional sales managers Tony Ellett and Ed Goo will now report to Tim.
Can we jump in here for a second?
This is truly a lame memo. Repetitious, and uninformative. “Restructure its residential sales structure”. “…..market leader in innovation, and consumer reach.” This memo is so truly awful, that we have decided to help Perlick by rewriting it.
New Suggested Memo:
We thought to ourselves, why are we here? To sell the most, coolest fridges dedicated to alcoholism anyone has ever sold. Jeff Wimberly, the guy was here way longer than I was, he and I were just not on the same wavelength, not like my best buddy, Timmy, from MasterLock. MasterLock was so awsome, God I miss that place. But those butt-wizards at the Lock-palace passed me over for (attractive position here). So here I am.
So Jeff knows sales, and appliances, and he’s given us stratospheric growth, but Timmy’s my best bud. So Jeff’s got to go. Simple as that.
I could try to defend firing Jeff with a bunch of crap like, we’re doing it to “accelerate growth”, or “align with our international expansion”, or even “sharing best practices”. You guys are way smarter than believe that.
Timmy has been my guy since we first “Locked” eyes.
Really, ApplianceAdvisor.com, how can you be sure that Jeff Wimberly is not holding back Perlick from reaching its “strategic vision” of global domination?
Answer: Because in the rest of the real memo Paul was good enough to blame others for Perlick’s problems. The memo continued:
We are working on reconfiguration of our residential operations to increase our manufacturing capacity that should result in better lead times, delivery performance, and quality. We are also working on some exciting projects to help support sales, including product enhancements and innovations, point-of-purchase displays and materials, and new sales tools.
We appreciate your ongoing support and look forward to continuing to work with you to best position our line within the market.
Evidently, says Paul, sales was not the problem. Manufacturing was the problem. But in Paul’s defense, if you can screw up your sales you’re likely to simultaneously solve your backorder problem.