Wolf Threatens Massive Product Rollout
Submitted by advisor on Thu, 11/01/2001 - 5:46pm.
Sub-Zero launches their new Wolf website and have filled it with an astounding line of new products to steal market share and sleep from Thermador and Viking and their executives. This looks like the kitchen shattering, product launch that we predicted in the 2001 KBIS report that would reposition Wolf to target the other 98.7% of the market not looking for nearly-commercial appliances. Ceran electric cooktops, microwaves, Gaggenau-like ovens, Euro-hoods. They promise to start shipping December 1. With Garland out, and Wolf repositioned, can the Dynasty division of Maytag figure out how to leverage their new monopoly?
