Whirlpool News (unconfirmed)

We received a tip that Whirlpool has decided upon a brand positioning strategy:
Roper - Estate - Magic Chef as the Value lines
In Volume, Good to Better to Best are:  Whirlpool - Amana - Maytag - KitchenAid - Jennair
KitchenAid is to give up laundry products to be re-badged as Maytags.