Reader Feedback from the 2008 Builder's Show
Submitted by advisor on Fri, 02/01/2008 - 12:39pm.
- Reader field report 1: Dacor on display at the Sears Commercial booth and testing builder sales through Sears Commercial in the southeast. Dacor is also making itself available at the Great Indoors. The brand has not yet joined Electrolux Icon, Frigidaire, Jenn-Air as offered brands on the Sears Commercial website.
- Reader field report 2: Whirlpool is kicking KitchenAid up a notch into a power brand with 30" single and double steam ovens retailing for the economical $4199, while demoting classic KitchenAid products to the Whirlpool Gold brand. Jenn-Air is said to be targeting designers.
Reader field report 3: To our knowledge on the contact side Kitchen-Aid is not discontinuing or demoting the regular line of Architect II ovens to the Whirlpool Gold brand.
