F&P to Use "America's Test Kitchen" as a Training Aid for Dealers !!!

Greetings to all our Dealers out there ...
 
Here's a link to an article which outlines a very interesting (and optimistic) program which utilizes the F&P relationship as sponsor for the PBS series "America's Test Kitchen" ...
 
http://www.prweb.com/releases/2010/04/prweb3840394.htm
 
As many might recall, I have been critical of F&P not building on this sponsorship, which displaced Thermador, who has displaced SubZero/Wolf ... so, my suggestion to each and every Dealer out there is to get hold of your F&P rep and get them involved in the program so you can capitalize on it ... that is, if you're interested !!!
 
I, for one, have long believed that manufacturers MUST ratchet up their exposure and do MUCH MORE to support the independent dealer ... especially when they make their demands for more and more floor space !!!  
 
I think this is a very unique idea which pair a very popular PBS series with products which fans might already be interested in because they have seen them @ work with the "America's Test Kitchen" cooks !!!    
 
I wish them good-luck and hope some of you capitalize on this program !!!