Fagor Takes the Road Less Traveled

Spanish appliance maker Fagor has decided to sell direct to dealers in the United States and Canada, and avoid distribution.  At Fagor's current marketing investment levels, you should see Fagor product at your local dealer by September 2034, give or take a few weeks.
UPDATE:  June 30:  From Fagor:  "Fagor’s strategy is a bit different than what was previously mentioned above.  Rather, they have already forged and are also actively seeking distribution partnerships in North America.  However, in territories where distribution is not established they’ll leave an open door to the possibility of direct to dealer sales."