Electrolux "Finally" Launching Mass Premium Brand
Submitted by advisor on Fri, 02/01/2008 - 12:16pm.
Having missed the 2007 KBIS, Electrolux is this year launching an entirely new line of "Electrolux" branded appliances encompassing approximately 160 models in every major appliance category.
Thomson Financial reported that the Electrolux CEO "Straaberg said that doing the US launch now will give the company 'great' leverage when the cycle turns back up, and noted that at times like this retailers are more interested in changing products and in testing new ideas."
If it humors the stockholders, iyou can say anything you want, but certainly one attraction for dealers will be Electrolux's use of UMRP in the segment.
"Ho Hum" or quite a bit better? Tell us.
UPDATE Jan 18: Glowing Report from Reader
UPDATE Jan 22: UMRP policy is official
-Electrolux Letter to Dealer 1: Welcome to Electrolux's UMRP Policy
-Electrolux Letter to Dealer 2: Electrolux's UMRP Policy: Fine Print
