BSH USA Cuts 8000 Mile Umbilical....Almost
Submitted by advisor on Mon, 10/06/2008 - 5:03pm.
BSH Home Appliances Corp. promoted four in Huntington Beach, CA to Senior Vice President positions with full profit and loss responsibility for Laundry, Dishwashers, Cooking and Refrigeration.
Finally they trust us. They trust Americans to make decisions. To know our own markets, the various segments that make up the great American tapestry, to know which products to develop, which to improve, where the trends are, to understand where to invest, and how to sell.
I'm feeling giddy...how about you? Like the first time our 3rd grade teachers trusted us enough to go outside to clap the erasers or when Dad handed over the keys to his beloved 12 year old Plymouth Valiant with vinyl seats. Do you feel the tingle, the sense of euphoria and anticipation after a 10 year slog to win "their" respect. Our steps have an added bounce, our chins are just a little higher. Go team!
What was that? What? All the new VPs come from BSH Germany? None of the four are Americans? None hold US passports? They still don't trust us?
Oh. Well. Nevermind.
BSH
Thermador standing on it's own had a fine product over the years. That too has vanished to a large extent.