Ties to one more BSH distributor are cut effective December 31, when Radio Distribution is released after decades of distributing Thermador and Bosch products in Michigan and Northern Ohio.
Submitted by Calrod Commander on Thu, 12/17/2009 - 11:39am.
In looking at the overall trends of the premium/ultra-premium segment I think they should do well direct, if history is any indicator at least: DCS: Lets ask Haier. Dacor: Great product, but visibility is ZERO in many markets. BSH: ???????. I am of the opinion the the Ultra-Premium segment will still be viable but will never see the numbers that 2000-2007 provided which will place it back into the realm of the niche. Will they figure out that distribution is the best way to promote these, still, high quality and viable brands or will they die trying.
On behalf of all other Appliance companies, I just want to thank the VP of B/S/H for making the decision to let go of it Sales Reps in National Accounts. They were rated "Best In Class"Sears and "Vendor of the Year"Lowes. With the recent news of your huge decrease in Sales "40% percent in Laundry even with the new product Launch. This has givin the other Vendors a leg up. I just want to thank you again for helping all the other vendors increase Sales. Thanks from GE.WP.Samsung, LG.
BSH had very limited distribution in the U.S. when it acquired Thermador in 1998. Distributors viewed their dishwashing line as an attractive alternative to ASKO, but Thermador blocked any effort to sign up Thermador distributors because of the cooking products. At that time, nine of Thermador's fourteen distributors also sold Sub Zero, making them a very desirable target for BSH. They bought Thermador (at an inflated price) in order to get distribution. Their strategy was obvious; sell products through independent distributors and dealers while building capacity in New Bern to lower cost. With lower cost they could attract Mass Merchants and Power Retailers , which would eventually lessen their reliance on independents. This strategy has been successfully played out. They no longer need the distributors (or Thermador for that matter).
Submitted by littlecity on Tue, 12/15/2009 - 1:56am.
Sorry guys I wish you the best of luck in the future. WHAT ARE THEY THINKING by doing this? You would think they learned there lesson but I guess not. They could not even organize a buy back of products correctly from one distributor; it was an absolute nightmare.
They should do well
In looking at the overall trends of the premium/ultra-premium segment I think they should do well direct, if history is any indicator at least: DCS: Lets ask Haier. Dacor: Great product, but visibility is ZERO in many markets. BSH: ???????. I am of the opinion the the Ultra-Premium segment will still be viable but will never see the numbers that 2000-2007 provided which will place it back into the realm of the niche. Will they figure out that distribution is the best way to promote these, still, high quality and viable brands or will they die trying.
B/S/H(Strategy)
On behalf of all other Appliance companies, I just want to thank the VP of B/S/H for making the decision to let go of it Sales Reps in National Accounts. They were rated "Best In Class"Sears and "Vendor of the Year"Lowes. With the recent news of your huge decrease in Sales "40% percent in Laundry even with the new product Launch. This has givin the other Vendors a leg up. I just want to thank you again for helping all the other vendors increase Sales. Thanks from GE.WP.Samsung, LG.
BSH Strategy
BSH had very limited distribution in the U.S. when it acquired Thermador in 1998. Distributors viewed their dishwashing line as an attractive alternative to ASKO, but Thermador blocked any effort to sign up Thermador distributors because of the cooking products. At that time, nine of Thermador's fourteen distributors also sold Sub Zero, making them a very desirable target for BSH. They bought Thermador (at an inflated price) in order to get distribution. Their strategy was obvious; sell products through independent distributors and dealers while building capacity in New Bern to lower cost. With lower cost they could attract Mass Merchants and Power Retailers , which would eventually lessen their reliance on independents. This strategy has been successfully played out. They no longer need the distributors (or Thermador for that matter).
Sorry guys I wish you the
Sorry guys I wish you the best of luck in the future.
WHAT ARE THEY THINKING by doing this? You would think they learned there lesson but I guess not. They could not even organize a buy back of products correctly from one distributor; it was an absolute nightmare.