Brandwise Closes Doors
Submitted by advisor on Mon, 05/01/2000 - 2:24pm.
Brandwise.com closes their doors May 25, a JV of Whirlpool, Hearst, & Boston Consulting ........Un-freaking believable! Snappy web tricks, and appliance content and expertise from Good Housekeeping. The Wall Street Journal says that the backers all backed out. The recent technology stock crash ended IPO hopes. The management team is considering either selling the company or continuing by becoming an information services provider to manufacturers.
