ApplianceAdvisor Initiates use of its New Exclusive Logo

"Punch It Up" the editor says, "Let's get more expressive" PR says, "Shift our paradigm up a notch using the New Exclusive Logo" the graphics guy says.
I'll give them an Exclusive:   A significant portion of the ApplianceAdvisor staff are technically asexual, living on a diet of Cheese Doodles and Mountain Dew and call their parent's basements home. 
That, my friends, felt good.