Appliance Green Zone

The Appliance Green Zone
It's nearly one year since our complaint (see Green Zone above) over our industry's listlessness in the face of fast rushing catastrophe.  Could we possibly be doing any less on this problem?  Where are the bright engineers finally with the chance to design something other than egg caddies?  Where is the revolution?  
Sun Frost, a company of vanishing smallness, has consumer products that refrigerate a cubic foot of fridge space with 1/2 to 2/3 the power of the high-end brands.  SF offers products that are 50% more efficient than Federal requirements.

One assumes that Whirlpool, BSH, Liebherr, LG, Daewoo, Samsung, Sub-Zero, Viking, GE, etc, etc, etc have the engineering wherewithal and foresight to build at least one model to compete in the Sun Frost category.  Don't rich "Greens", even normal middle class "Greens" deserve the opportunity of buying green fridges with brand names through traditional channels and pricing reflective of mass production?

NOTE:  Energy Star is an oversimplified system which results in the certification of piggish units (48" side by side's with water and ice dispenser and auto-defrost at 678 kwh/year) while rejecting more economical units (bottom mount manual defrost at 394 kwh/year)

November Green News Tsunami
Tell us what you are doing for green, efficiency, and the environment.  Sure you can tell us all about the changes you made in plant and materials and energy usage, what changes in employee commutes, product recycling etc, but what we REALLY want to hear is improvements in efficiency at the consumer use level.  Actual products, concept products.  What are dealers doing to inform the consumer, spiff the salespeople, and ride the wave?  What are the owners and presidents of manufacturers, distributors, and dealers doing in their own lives?  What do decision makers believe the industry should be doing, Jim Bakke, Michael Joseph, Fred Carl, and the all other executives.  Any green mission statements out there?  Send them in.   To see our ours written in 2000 Click Here.

- Sub-Zero launches a Green web page to discuss the environmentalism of Sub-Zero.  We will be commenting on this shortly.

SEND IN YOUR GREEN NEWS